The Rock has topped Instagram’s rich list with each of his posts attracting more than one million dollars. His average Instagram price has grown exponentially since last year when Dwayne took the sixth position on the list. Interestingly, there are some people who earn in a month what some of us will never earn in a lifetime. Did you know that Bill Gates and Jeff Benzo’s current net worth is enough to see them through 100 lifetimes without having to work at any single moment of their lives? Absurd, right? It is even more interesting how the rich and powerful are earning this much money.
The Rock is one of the nicest celebrities as well as the richest person in Hollywood. In 2009, he managed to earn a total of $90 million before tax. Since he left WWE, The Rock became one of the most influential and marketable celebrities on the planet. The fact that he is hailed as the social media biggest star which is not a surprise considering his over 187 million followers. Besides, social media marketing firm Hopper HQ has it that Dwayne single Instagram post attracts a clean $1million. On this ground, The Rock can potentially charge an advertiser or a company 1 million dollar for a commercial endorsement on his insta feed. Well, considering the precedented paybacks, this is a worth investment.
However, Dwayne mostly does sponsored posts on his social media only for his products but hardly for other companies. He mostly features his line of tequila, his upcoming appearance on DCEU where he features as Black Adam or TV shows particularly The Titans or Ballers. He also sponsors shoes, apparels and headphones, all which are under his line of products. Kylie Jenner has been the top ranking in the Instagram rich list for two years straight until Rock dethroned her and clinched Instagram’s title of the highest paid celebrity. Kylie makes is now the second in position scooping $986000 on a single post, which according to Hopper is a 22 percent fall.
Up until 2019, a Kardashian-Jenner had consistently held the top position and this mark the first time in four years when they failed to nab the top spot. Kim Kardashian now comes fourth with $858000 per post while the soccer guru Cristiano Ronaldo takes the third position with $889,000 per post. He has a mammoth of Instagram follower and is actually the most followed Instagrammer in around the globe.
There is certainly more to these numbers than the shear follower count. Although it is quite unclear how they are calculated, there is a great chance that interaction, influence and frequency of posts has a hand in this as well.
